Our Mission
We help high-performing entrepreneurs and executives leverage their time and gain 30+ hours a month, so they can scale faster.
At In Focus Co, we strive to empower entrepreneurs by taking care of the everyday tasks that can bog you down, allowing you to focus on what truly matters: expanding your business and making a lasting impact. Our dedicated team of virtual assistants is here to enhance your productivity and free up your valuable time.
Every entrepreneur has a unique journey, and it’s our goal to ensure that your story shines through, undiluted by the administrative chaos. Your voice is what sets you apart in a sea of information, and we’re here to amplify that voice by handling the busy work. Let’s work together to make your vision a reality, one task at a time.
Founded by a team of two driven women who bring a unique blend of creativity and versatility to this industry.
Our shared love for the performing arts brought us together, and our diverse experiences have given us the knack for juggling different roles and thinking on our feet!
With a strong foundation in both corporate and small business environments, we understand the challenges of balancing multiple roles. We’re passionate about forging meaningful connections with our clients and helping them thrive by handling the busy work, so they can focus on what truly matters.
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Co-Founder
I started my first business at THIRTEEN, called Krayze Kreations, where I made jewelry and jean purses. (Hello early 2000s!) I've come a long way since then, but one thing has always remained true: I am passionate about helping others!
At In Focus Co., we are all about relationships and connections. We don’t just see our clients as businesses, but as individuals with unique needs and dreams. Our mission is simple: Helping entrepreneurs ditch the busy work and increase their reach + impact.
With over 12 years of combined experience at both the corporate and small business levels, including managing businesses, executives, and projects, I understand the challenges you face. My journey began as a virtual assistant to busy moms—being a busy mom myself—and I quickly realized how crucial it is to support entrepreneurs in finding balance. I want you to have more reach and more impact, so you can create a legacy that truly reflects your passion and hard work.
Through a blend of strategy and camaraderie, we work together to navigate your entrepreneurial journey, ensuring you not only manage what you’re juggling but thrive while doing so!
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Co-Founder
After graduating with a BFA in Musical Theatre in 2020, I faced an uncertain future as the world came to a halt. Even with the challenges, I was determined to find a career that could bring me as much joy and fulfillment as performing did.
My journey into virtual assistance began in 2021, and what started as a new opportunity quickly grew into a true passion. I find immense joy in knowing that our work has a significant impact on our clients' lives, helping them reclaim their time and focus on what truly matters!
What motivates me every day is the privilege of supporting business owners and witnessing their relief when we join their team. Being trusted to simplify their lives is an honor I take seriously! At In Focus Co., I’m committed to ensuring our work isn’t just about ticking boxes but about creating lasting, positive change for every entrepreneur we partner with.
Beyond the administrative side, I’m also passionate about the creative aspects of our services! I love transforming our clients' digital presence into vibrant expressions of their brand. At In Focus Co., we're more than just assistants—we’re collaborators in your success story!
